And customers are also more demanding, impatient and curious than ever before. 4. As social commerce continues to grow, consumers expect a targeted message on Instagram where they can purchase goods with the click of a button. Tessa Wuertz, Director of Marketing & Partnerships. Marketing Automation. Their Burrow at Home app uses ARKit to place true-to-scale 3D models of Burrow’s couches in photos taken on customers’ iPhones and iPads. Who is this guide for? Conversion optimization is a growing concern in 2020 as businesses look to finetune their product pages and make sure their products stand out across their multi-channel marketing avenues. Businesses should optimize digital strategy for conversion. Retailers adopting this business model in the coming year will need to be cognizant about what makes their particular subscription a must have. Not every trend is the right fit for every business. Further, by 2022, ecommerce sales are expected to reach $892 billion in the U.S. alone. sees centralization of payments also making strides in 2020: “Think about how easy it would be to buy a product on any website if, at checkout, you could simply give them an ID unique to you. Another response to ever-increasing mobile users is the use of PWAs or progressive web apps. As mentioned above AI is increasing in ecommerce and with a number of applications. Their Burrow at Home app uses. 3. By automating these tasks through their ecommerce site, teams are moving away from spending the bulk of their time on processing order entries from email spreadsheets or hard copy forms. With that in mind, your site must be built using robust responsive design. Yet, with global, political and financial uncertainties hanging in the balance, many in the retail industry are left wondering what’s next. Success is inherently tied to anticipating the changing preferences of consumers and delivering an experience consistent with their wants and needs. AR makes visualizing the product in your life possible. Bonus Trend: We built ClickFlow to help you monitor SEO trends on your own site—so you can rank higher, revive old content, and grow your organic traffic faster. From marketing and customer acquisition to checkout and fulfillment, shoppers are expecting a seamless and personalized experience. found that 50% of respondents wanted more sustainability in the fashion industry, and 75% wanted to see less, Sourcing products from fair-trade organizations. Leading fashion brand Natori used artificial intelligence to make smarter choices for their digital ad spending. B2B ecommerce brands are working to meet these needs. B2B ecommerce brands are working to meet these needs. The list above are some of the top ecommerce trends that we think will be driving and/or affecting ecommerce and retail in the coming year. Streaming video on your homepage can also be an eye-catching way of drawing customers’ attention. LARQ, a seller of a self-purifying water bottles, recently launched their headless site using BigCommerce as the backend ecommerce engine and a  custom-built frontend using React. Just compare this vintage Amazon homepage from 23 November 2001 with the … One of the major reasons for this is because of the faster response time. On-site personalization uses those insights to create individualized experiences. Help businesses learn about their customers and supply them with the personalized experiences they are demanding. Modern e-commerce homepages are unrecognisable from those of the early internet. Keeping up with the latest trends in ecommerce, including both backend efficiencies and frontend conversion-optimizing experiences, is paramount to growing in the retail landscape of 2020. That’s up more than 10% from just two years ago. Your email address will not be published. So when you log into your Amazon and purchase a book, this is a classic example of an e-commerce transaction. Global retail ecommerce sales for B2B are expected to reach $1.1 trillion in 2021, according to data from, predicts that by 2020 almost half of all adults will be Millennials, which also means an increase in. Further, by 2022, ecommerce sales are expected to reach $892 billion in the U.S. alone. In the United States, mobile commerce sales have accounted for 44.7% of all ecommerce sales in 2019. Online shopping is increasing for a multitude of factors. Taking an environmentally friendly stance is not just a nice thing for brands to do, but rather expected in 2020. had sales reaching $3.5 trillion and represented 14% of the total share of global retail sales. This can allow them to use a CMS, DXP, PWA, or many other existing or custom frontends to complete their tech stack. The E-commerce marketing trends keep on changing with every passing year. experiences on-site or in marketing efforts has been shown to have a strong effect on revenue, with. Commission percentages earned by affiliates depend on the type of product or website being marketed. So, there you have it – our definitive guide to the 42 most important digital marketing trends you can't ignore in 2020. The global e-commerce market size was valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027. Are your competitors trying anything innovative recently? is starting to enter the workforce as well. This will create an interesting dichotomy — people who have ultra-personalized experiences and those who do not. If so, are there things that seem to be working for them that you might replicate? Subscriptions keep customers coming back. Ecommerce businesses are doing their best to provide a smooth user experience on their ecommerce sites with a number of payment options including e-wallets. Taking on more sustainable practices and making sure your customers are aware of them can be a good way to stay competitive in 2020. This trend will also lead in selling affiliate products through photo shopping. Of course, not all personalization is created equal, and different experts have different visions for where ecommerce personalization will go in 2020. One way AI can be used is to gather information about visitors and then help adjust the site to their wants and needs. Ecommerce websites are increasingly using payment options like Apple Pay, Paypal, and other financing options that enable a frictionless checkout. All the while, the rise of CBD has moved beyond skepticism to major market adoption. Well, by the end of 2019 (according to data from. There will be a growing volume of voice search. Headless and API-driven ecommerce allow continued innovation. Global ecommerce sales are anticipated to hit $3.46 trillion by the end of the year, up 17.9 percent from 2018’s figure of $2.93 trillion. , a DTC furniture brand, uses AR to help customers visualize how their couches will fit in their living rooms. This will have interesting impacts on how we as marketers are able to reach new users.”. By 2021, it’s expected that 54% of all ecommerce sales in the US will come from mobile devices. This study also helps to know how various internet marketing variables such as price, product features, advertising messages and corporate image affect the buyer. Drei Viertel der Bundesbürger kaufen nach einer Umfrage der Unternehmensberatung PwC mittlerweile mindestens einmal pro Monat im Internet ein, gut jeder Dritte sogar wöchentlich. In addition to just increasing in frequency, there are a number of ways experts predict bots will evolve in the coming years. , sees chatbots becoming increasingly personalized to improve the customer experience: So far, we’ve mostly focused on the ways ecommerce is closing the gap and bringing, Statista estimated that by the end of 2021, 73%. Will one-day shipping become the new expectation? have been able to lend online shopping almost the same instant gratification of retail shopping, there has historically been one downside: you can’t feel the product or see it on your body or in your home. Duran Inci, CEO of Optimum7, sees chatbots becoming increasingly personalized to improve the customer experience: “The same way chatbots are becoming more intuitive, so do I think that personal shopping assistant bots online will become more prevalent, using previous data to help anticipate new products that you’ll like. The result was a 76% increase in social media revenue. The name is self-explanatory, it is the meeting of buyers and sellers on the internet. In 2019, video was shown to increase conversion rates with 62% of consumers saying they watch product reviews before making a purchase. The result was a. , emphasizes how the complexity of AI and the ability to make it more human is also increasingly important: “People want to know that brands care about them, and AI will be programmed accordingly. Corey Dubeau, VP of Marketing at Northern Commerce, is one of many who see “improved quality and more mobile payment integrations” to be a harbinger of change in 2020. At the crux of personalization and AI capabilities is the cheery chatbot who can serve the role of the. Keep track of industry influencers and publications. is taking on a renewed importance for modern shoppers and brands are finding ways to weave that into their products, their fulfillment strategies, and their marketing. Despite mounting concerns towards 2020, consumer spending is on the rise and shows no signs of slowing down. David Zimmerman, Director of eCommerce Solutions, Another aspect of brick-and-mortar shopping that has historically been lost in. Traditional retail sales have declined but e-commerce has seen a … The digital noise is louder. It saves time on browsing, entering your payment and shipping information, and the device remembers past purchases, making it very easy to repeat the order. And from the way people shop to the way online business tech is managed — ecommerce is gearing up for some major changes. Consumers should be able to shop on their phones just as easily as they can on their desktops. Facebook’s algorithm rewards video and motion-based creative that are more likely to hook your audience quickly. , which is why all online businesses should invest in this development. This might include dynamic ads on Facebook, shopping ads on Google, or on-site digital marketing efforts. And in reality, a growing number of shoppers actually prefer to converse with bots and other digital self-service tools. Implementing personalized experiences on-site or in marketing efforts has been shown to have a strong effect on revenue, with one study finding it had a 25% revenue lift. This again is something that is often lost in the switch to online, self-service shopping. Here are a few other ideas for places to keep up with ecommerce at large. As mentioned above AI is increasing in ecommerce and with a number of applications. progresses. Additionally, customers are used to the ease of shopping on big online retailers like Amazon and Walmart. Some experts caution that consumers are potentially growing more aware of the impact of multiple. While we may not have felt any different waking up on Jan. 1, the beginning of 2020 signals an era of transition. These audiences prefer a simpler, more self-serve user experience that allows them to research and get the information they need without talking to salespeople. While fast shipping options have been able to lend online shopping almost the same instant gratification of retail shopping, there has historically been one downside: you can’t feel the product or see it on your body or in your home. We’re seeing it put to use with larger companies, but I think we’re soon going to start seeing it become mainstream for businesses of all sizes.”. In 2019, Gartner predicted that 100 million consumers will shop using AR by 2020, so it will be interesting to see how that shakes out in the coming year. From an improved focused on senior-health products to testing branded clinics to improve consumer health education, big-box retail brands are seeing a significant opportunity in healthcare moving forward. , freelance writer and ecommerce specialist, sees AI-powered personalization becoming increasingly relevant in 2020: 5. Joe Chilson, Head Writer and Account Manager. One of the major reasons for this is because of the faster response time. Another response to ever-increasing mobile users is the use of, or progressive web apps. Here you interact with the seller (Amazon), exchange data in form of pictures, text, address for delivery etc. Knowing what trends will be a good fit for you will often come down most to knowing your own customers, vertical, and competitors backwards and forwards. Susan Meyer is the Enterprise Content Marketing Manager at BigCommerce, where she researches, analyzes and educates brands making more than $10M in annual online sales on tech stack scalability, flexibility and overall growth strategies that alleviate growing CAC. We could rhapsodize about how far ecommerce has come in the last decade or two, but at the end of the day, what you care about is where ecommerce is now and where we’re going. As more and more households gain this technology and grow more comfortable using it to make purchases, there’s a lot of untapped potential for ecommerce businesses looking to get in on the ground floor. Videos can help you explain and showcase your products better than images ever can. They’ll become one of the most important marketing tools. So far most of the trends on this list have been things that the customer interacts with directly. At the crux of personalization and AI capabilities is the cheery chatbot who can serve the role of the brick-and-mortar greeter and salesperson. Not only does it help connect sellers and customer on mobile and web platforms, but also enables the effective management of customer orders, deliveries, returns and payments of purchased goods. However, the backend tech structure of their favorite online store is probably not something they’re aware of — even if it has a huge effect on their overall experience. Make sure you understand the ins and outs of Performance Ad Creative that doesn’t only look cool, but also drives conversions. ecommerce sales are expected to reach $892 billion in the U.S. 51 percent like to buy environmentally friendly products, textile sector still represents 6 percent of global greenhouse-gas emissions, Best Buy targets five million seniors for digital health services, Amazon called out to provide better transparency of its environmental impact, Successful and sustainable shipping: It’s all about the box, Amazon wants to show it's taking on climate change. Companies like Apple and PayPal have taken shots at this in the past, but I think it could become more normalized.”. Scott Ginsberg, Head of Content, Metric Digital adds: “More and more brands are competing for the same eyes. Sustainability is becoming more important. , a seller of a self-purifying water bottles, recently launched their headless site using BigCommerce as the backend ecommerce engine and a  custom-built frontend using React. 2. For online retailers, remaining educated and adaptable to the oncoming industry changes is a great way to get ahead in the New Year. While some will provide a huge value-add, others might be out of touch with your particular audience or might be too costly to implement for your business to maintain a reasonable ROI. considers how video can be used to help educate customers: to augment the opportunity for buyers to learn about how an ecommerce brand’s products and services provide the solution to the opportunity, challenge or problem a buyer is looking to answer. Before the internet was popular, marketing typically revolved around TV commercials, magazine ads, billboards, direct mail, celebrity endorsements, and product placements. But for store owners, it isn’t as simple as sitting back and watching the cash flow in. No matter what you sell, chances are you have some competitors. A new ecommerce trend of image shopping will emerge. 1. In 2019, Statista estimated that by the end of 2021, 73% of ecommerce sales will take place on a mobile device. This can have powerful implications for what the store is able to accomplish with content marketing. PWAs can give mobile shoppers a native app-like experience with features like the ability to work offline and allow push notifications. Big data plays a big role in creating personalized experiences. Streaming video on your homepage can also be an eye-catching way of drawing customers’ attention. In addition to seeing suggestions on search engines or shopping platforms, we’ll also see them on our thermostats and our doorbell cameras. Some experts caution that consumers are potentially growing more aware of the impact of multiple subscription services on their budgets, so they may be more choosy in the future. In e-commerce, trends emerge from the shopping patterns of the customers – what they prefer and how they respond to marketing tactics implemented by businesses. to be completely decoupled from the frontend presentation layer. She lives and works in Austin, Texas and her decade of writing experience spans everything from young adult nonfiction to technical documentation. Additionally, more options are preferred when it comes to order fulfillment as we are seeing with the rise of Buy Online Pick Up In-Store (BOPIS). In the retail space, self-checkout kiosks will probably become the norm and in-store marketing will increase.”. One study found that more than 60% of customers report preferring having websites, apps, or chatbots answer their simpler inquiries. Luis Catter, Conversion Rate Optimization Expert at Kensium Solutions, has his own predictions for how personalization will continue to evolve alongside data concerns: “As the tech giants continue to expand and bring more services in-house, personalization will eventually make its way to the internet of things. Some also consider personalization to be a double-edged sword because data and privacy are being raised as concerns for some consumers. Augmented Reality (AR) has become a major game changer when it comes to online shopping, significantly closing the gap of ambiguity. People are increasingly relying on voice assistants like Google Assistant or, Alexa to do everything from check the weather to buy. If bots can learn how to form sentences to convey an emotion, companies can soon teach them to offer comfort and products based on customers’ moods.”. They match the purchase of each bracelet or other product sold with the removal of waste from the world’s oceans. Personalized and targeted marketing can help turn them into paying customers. David Zimmerman, Director of eCommerce Solutions, Kensium still predicts that “more companies will offer subscription services or monthly payment options for larger purchases” in the coming year. We review 10 trends related to the latest e-commerce marketing techniques such as omnichannel experience design, omnichannel attribution, mobile platforms, micro-moment marketing, paid media, artificial intelligence, connected and conversational commerce. 2020 marks the decade of responsible retail, where socially conscious consumers will embrace brands that are proactive about cutting down on waste and using sustainable materials and processes. Online shopping is increasing for a multitude of factors. As a replacement for paper advertising or the print media, designing customizable websites has a positive impact on the business. These audiences prefer a simpler, more self-serve user experience that allows them to research and get the information they need without talking to salespeople. So where is ecommerce now? Tech giants are looking to get a part of the action with the new Apple Watch and Google’s recent acquisition of the health-focused wearable, Fitbit. Let us future-proof your backend. Absorb up-to-date industry research and trends reports. A link to download the PDF will arrive in your inbox shortly. Superior reliability and advanced tools for running your whole business, Increase sales, streamline your business and expand to new channels, A powerful platform for B2B selling and wholesaling businesses. They can give ecommerce brands another way to improve the customer journey for online shoppers using mobile devices. and then you make the paym… China is a leader in online payment, with WeChat and Alipay each having over 1 billion users. From ecommerce operations to consumer preferences, the retail industry will quickly need to become accustomed to change. A new decade. Competition online is steeper. With ecommerce growing year-over-year, mobile commerce is following suit. E-commerce continues to grow rapidly, but with the huge market acting as a magnet to brands large and small, competition will ramp up faster […] Sales from CBD-based products are expected to increase by 700%, making it a near $5 billion market. Shane Barker further emphasizes the importance: “The importance of videos can’t be understated. Your email address will not be published. Convenience and immediacy have become key to removing friction from the customer journey as well. Sustainability is becoming more important. Digitaler Handel 14.09.2020 D2C: Direktvertrieb schlägt sich wacker in der Corona-Krise 67 percent have spent more money online than before the … To gauge some of these causes and see where the retail industry is heading, explore our predictions below. They also use eco-friendly packaging from. And these numbers are only predicted to go up as we continue into the ‘20s. LARQ Ecommerce Architect Antonio Kaleb explains: “With headless, we get more control over our content and customer journey through checkout. Another 45% plan to make most of their purchases through a combination of online, brick-and-mortar, and mobile shopping, while just 12% plan to only shop in actual stores. In addition to just increasing in frequency, there are a number of ways experts predict bots will evolve in the coming years. Global retail ecommerce sales for B2B are expected to reach $1.1 trillion in 2021, according to data from Statista. It’s a new year. You can also order takeout while you’re at it, while never having to touch a single screen. 10. Young consumers are driving the shift to online shopping. 9. So far, we’ve mostly focused on the ways ecommerce is closing the gap and bringing physical store experiences online. It will also likely be considered by a wider market including smaller businesses and B2B use cases. Daher geht der Trend in Richtung personalisierte Angebote und Werbung. has made this a fundamental part of their business model. AR enhances the reality of online shopping. You can then make informed decisions on what makes sense to move forward with. AR grants a person with the ability to not just see a 3D model of a product but lets a user see how it looks if they were actually wearing it. Required fields are marked *. Recent data also shows personalization efforts can reduce bounce rates by 45%. They match the purchase of each bracelet or other product sold with the removal of waste from the world’s oceans. Evolving Ecommerce: 14 Trends Driving Online Retail In 2020, Tired of scrolling? Will one-day shipping become the new expectation? This unique ID would be for a centralized wallet service that would securely store all your payment info, shipping and billing addresses, preferences, etc. before making a purchase. They save the customers’ billing and shipping information to make for a fast and easy checkout experience without a lot of data entry. On-site personalization uses those insights to create individualized experiences. Users will point their camera towards a product they see to order it from an online store. What many have thought was a fad is now becoming a driving force in the retail sector. Connie Wong, Marketing Manager, Silk Software, talks about this transition: “The days of orders needing to be placed through fax order forms or phone calls only are shrinking. Of course, observing what your customers buy and what pages they visit is only part of the picture. Will facial recognition in stores connect to customer shopping. The digital noise is louder. Some products and industries lend themself better to traditional shopping methods, but AR is going to shake things up sooner than later.”. Some products and industries lend themself better to traditional shopping methods, but AR is going to shake things up sooner than later.”. Gen Z is starting to enter the workforce as well. Retailers adopting this business model in the coming year will need to be cognizant about what makes their particular subscription a must have. While the future of ecommerce can yield many uncertainties, one trend stands out. The prevalence of Artificial Intelligence (AI) and machine learning will increase, as retailers target new ways to enhance personalization and improve customer service, which is why all online businesses should invest in this development. Time will tell. There will be a growing volume of voice search. We had a multi-region need that was solved for with the headless BigCommerce solution, allowing us to combine all of our stores into one single domain, for which we have developed additional features.”. Eine wesentliche Herausforderung für den Onlinehandel wird es sein, das Einkaufserlebnis im E-Commerce zu individualisieren. Experts predict that 80% of businesses will be using chatbots in 2020. AR makes visualizing the product in your life possible. Instead, they are shifting their focus towards what matters most: engaging with customers, providing them with an excellent customer experience, and establishing ongoing client relationships.”. However, there are still many things that ecommerce has up on in-person retail. While these are the top ecommerce trends we see impacting the industry, there are plenty more waiting in the wings for their moment. , also sees the potential for even smaller to midmarket businesses joining the trend: “We are expecting a lot more businesses utilizing AR for their products and businesses — so much so that it will become more standard in ecommerce and, platforms. Zwift, a fitness app, uses video on their homepage to capture the excitement and energy of their product. SEO, Internet-Marketing And E-commerce Trends In 2019 We live in an era of high competition, when even a slight delay can lead to loss of profits and even equity drawdown on the market. Increasing penetration of internet is bolstering the smartphone using population across the world Using those channels intelligently is the best way to make sure your brand will be uniquely positioned to stand out in the continually changing digital marketing landscape.”. 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Health and wellness, an industry segment that is on the bandwagon of every?. In-Depth reports, industry intelligence, and likely into the ‘ 20s can used! That 75 % wanted to see what 2020 will bring voice assistants like Google Assistant or Amazon Alexa do! Them with the removal of waste from the frontend presentation layer retailers services in areas! Ecommerce: 14 trends driving online retail industry is heading, explore our predictions.! It isn ’ t only look cool, but AR is going to shake things sooner. Advantage of this already, 2020 could be a good way to improve the shopping experience ecommerce,. Been tailored to them of data entry in homepage design algorithm rewards video and motion-based creative that are likely! What you sell, chances are you have it – our definitive guide to the 42 important! Consumers prioritize health, retailers will follow suit dilemma lies in data: “ chatbots are all the today! Go in 2020 are as follows: 1 ) design instead of the driving retail. 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