The portrayal of men and women in video games, as in other media, is a subject of research in gender studies and is discussed in the context of sexism in video gaming.. Feminist Frequency's Anita Sarkeesian and Carolyn Petit do the numbers. In the past, players choosing female characters had to avoid head-on battles. In 2006, women made up only 38% of U.S. gamers. The study produced some key statistics: 1. This year 65 percent of games … What makes a strong female protagonist? "But it's like, let's look at the actual numbers so we can actually improve for real.". The relationship between women and video games has received extensive academic and media attention. Chrodechild from Suikoden … I am only familiar with two out of the selection. "The important thing, I think, is that we don't rest on our laurels," Petit said. Samus Aran from Metroid series 2. It seemed female protagonists were simply created to tick the “diversity” box. of female gamers seek the advice of family or friends when looking for a new game, compared to only 27% of male gamers. "We're not trying to be bummers," Sarkeesian said on the Engadget stage at E3. Facebook removes Myanmar military's main page, NASA reveals video of Perseverance's landing on Mars, SpaceX's first private flight will put a 29-year-old American in orbit, Epic Games is sending players V-Bucks to settle 'Fortnite' loot box class action lawsuit. The 10 Best Female Characters In Video Games . Sarkeesian and Feminist Frequency's managing editor, Carolyn Petit, have been compiling data on the gender of protagonists in video games announced at E3 since 2015, which plenty of people in the industry dubbed the "year of the woman." According to a 2007 article from Monica K. Miller and Alicia Summers, "of the 4… "We don't say, 'Oh, hey, equality achieved!' In 2016, the gap grew -- only 3 percent of newly revealed games featured female protagonists, while 41 percent starred men. RELATED: 10 Video Game Characters Who Are More Evil Than They Seem. UPDATE January 9, 2018 — American consumers spent an astounding $36 billion on video games in 2017. 66% of female gamers claim to watch gaming content on YouTube in order to relate to other gamers. Games are now more accessible than ever, and can be played on mobile, PC, and console. It doesn’t come as a surprise that the lead female character of anime’s most popular isekai, Sword Art Online, features on this top 10 list.Asuna has extremely likable qualities to her – she’s loyal, smart, is a strong fighter, and doesn’t hesitate to put … These female characters are famous all over the world among the people because of different reasons and make these games more interesting and entertaining for the users. Many of us can see with our own eyes that there aren’t as many female characters in video games as there are men. Interestingly, the gaming gender gap lessens with age. In comparison, 48% of male “core gamers” are willing to pay for mobile games. After enjoying International Women's Day the MGL team picked their favourite female games characters of all time. While 65% of analyzed games permitted the player to select or create protagonists of more than one gender, only 5% presented a default female protagonist (down from 9% in 2015). The Entertainment Software Association’s 2018 report found that the average age of female video gamer players is 36 (37 in 2017) while male gamers averaged 32 years-old (35 in 2017). Chell from Portal series 4. In 2006, women made up only 38% of U.S. gamers. Female gamers are on the rise. Annah-of-the-Shadows from Planescape: Torment 1. As independent, financially able consumers, adult female gamers may be an especially appealing target demographic for marketers. You did an excellent job writing this article and very informative of the characters. The idea of watching others play video games may sound unexciting to some, but in the gaming world, gamers watch others for entertainment value, to increase the sense of community and inclusion, as well as to improve their own skills. In 2016, women over 18 represented 31% of U.S. gamers, significantly more than males under 18 who represented only 18%. Lynch looked for indicators of hypersexualization such as huge breasts and tiny waists. Although women make up about half of video game players, they are significantly underrepresented as characters in mainstream games, despite the prominence of iconic heroines such as Samus Aran or Lara Croft. And we came up with numbers and we decided to track them over the years, which would create a really interesting data set moving forward in terms of judging how the industry presents itself and how it's changing over time.". Feminist Frequency founder Anita Sarkeesian tries to make it clear that her yearly, gender-focused analysis of the video games announced at E3 isn't founded in malice -- it's a mathematical reality. By admin Oct 23, 2019. A Mediakix report examining the top female gamers found that the top 10 have more than 21 million subscribers combined. Among females that identify as “core gamers” (those that dedicate a large amount of time to playing games), 32% are willing to pay for mobile games. 39% of female gamers seek family or friend advice when looking for new video games. The average female … As of 2018, adult women (18 years or older) account for 33% of U.S. gamers compared to only 17% for boys under 18. Evidently, females are particularly interested in mobile games, a platform brands can use to target this specific demographic. Names must be added. Follow all the latest news from E3 2017 here! Today, marketers have the opportunity to reach women of all ages in a category originally dominated by men. Despite the increase in women playing video games, a 2019 look at video gamesreveals that representation for women in video games is still poor. The tendency of females to not pay for games may allude to their preference for puzzle games and match 3 games, which are often free on mobile. We've seen many video game heroines throughout the years, but some stand out because of their adeptness in combat and overcoming obstacles. New Data, Calculations & Charts, The Top 11 Triller Statistics For 2021: Key Facts, Figures & Data, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More. Since the 1990s, female gamers have commonly been regarded as a minority, but industry surveys have shown that over time, the gender ratio has become closer to equal, and since the 2010s, women have been found to make up around half of all gamers. The tendency of females to not pay for games may allude to their preference for puzzle games and match 3 games, which are often free on mobile. Even in 2017, video games overwhelmingly feature male protagonists rather than female leads. 2. A. report examining the top female gamers found that the top 10 have more than 21 million subscribers combined. On the other hand, every player who comes to a game such as Wolfenstein: Youngblood must step into the shoes of a female character in order to play. Hypothetically, let's say that 18 percent of gamers would rather play as a female lead character, and 82 percent of gamers would rather play as a male lead character. Quiet: In 2019, seven percent of all female characters appearing in the top 100 domestic grossing films that year in the United States were Asian, down from ten percent in the previous year. Gender inequality in video games has dated back since the 1980s with characters portraying as different genders because of unpopular emotional state or reactions from consumers and advertisers alike. This is our ranking of the 10 most badass heroines in video games. comparing U.S. computer and video game users from 2006 to 2018 found that women currently make up 45% of all U.S. gamers. This escalation made Sarkeesian and Petit nervous about the figures this year, but things are actually closer to 2015 -- the so-called year of the woman -- than 2016. Here are the following top 10 most liked girl characters in video games available all over the world, which are as follow: 10. Believe it or not, it started as a top 10! Female characters in gaming have been difficult to crack for a number of developers as there is a fine line between an intelligent female character and sex symbol only used as a marketing ploy to attract male audiences. Male and female belief in real-life female competence was jeopardized after exposure to objectified content of women within video games. The Most Iconic Female Characters In Video Games. Female gamers are an extremely popular subgroup on YouTube. How Many Influencers Are There? 1/3 of female gamers will pay to play mobile games. are willing to pay for mobile games. According to Provenzo [11], as recently as 1991, only 8 percent of video games contained female characters (most commonly in the role of the “damsel in distress”). UPDATE January 9, 2018 — American consumers spent an astounding. 30% of U.S. gamers are women between the ages of 18 and 35. Even as recently as 2012 t here weren’t many examples of video games with primary female characters. Regardless of gender, young people play video games more than any other age group, with 30% of U.S. gamers being women between the ages of 18-35 years-old. Aloy from Horizon Zero Dawn and Emily Kaldwin from Dishonored 2, among other heroines, offered hope for an industry that largely caters to male players.Feminist Frequency has run the actual numbers to determine female representation in games featured at E3 in 2015 and every year since. 25 Best Female Games Characters – The Women We Love In Video Games. It isn’t aggression, or weapons, or gravity-defying anatomy. Poppy, video games are unquestionably one of the most popular sorts of entertainment. It’s unclear whether female viewers are watching female or male YouTube gamers, or both. Well... Videogames are an escapist fantasy, so they might as well have fun! Only 21% of E3 conferenc… Concurrently, there has been a significant insurgence in female video game characters over the past ten years. Women are much more likely than men to utilize the insight of friends and family when looking for a new game. or whatever when, actually, the reality is that there's still a lot of work to be done. You've already heard of them, and now, it's time to rank them. E3 2015 showed a promising increase in female characters headlining major video games. Forget historical accuracy and those arguments for a second, and focus on the pure statistical representation statistics. According to Feminist Frequency, 109 games debuted at E3 this year, and just eight of them (or 7 percent) star female characters, compared with 29 titles (26 percent) featuring male protagonists. We’ve updated the top 11 female gamer statistics to track the preferences of this increasingly relevant gaming community. A recent study found that females are playing mobile games more regularly than men. Even in 2017, video games overwhelmingly feature male protagonists rather than female leads. 33% of the U.S. gaming community consists of adult females. There is a roughly even split in the world between men and women, so that should be represented in video games. Results demonstrated that female characters within video games are unevenly represented compared with male characters, with female characters mostly shown as subordinate to the male hero of the game, objectified, and hypersexualized with … Female humans don't build muscle as easily as males, that's why before the SJW movements they were rarely depicted as action heroes, and when they did, they were considered a rarity, or a joke. As independent, financially able consumers, adult female gamers may be an especially appealing target demographic for marketers. Games are now more accessible than ever, and can be played on mobile, PC, and console. started creating gaming videos in 2013 and maintains more than 6.2 million subscribers, more than any other female gamer on YouTube. Bayonetta/Cereza from Bayonetta series 1. Consider for a moment Lora Strum’s article, “Study Tracks 31 Year History of Female Sexualization in Video Games” in which she talks about how … We’ve had no shortage of awesome female characters in video games in the past two decades, but here’s a list of the very best ones that really left an impression on us. "But we were like, OK, but we might be getting ahead of ourselves. Sarkeesian and Petit weren't convinced, so they decided to compile and break down the actual number of games announced at E3 that starred female characters. Top 10 Greatest Female Characters In Video Games.Who doesn't want to play as a strong female character? Today, however, a full 54% of lead characters in video games are female So we just started counting. Sherry Birkin from Resident Evil series 2. Regardless of gender, young people play video games more than any other age group, with. We'll forget about the actual percentage of female gamers for a moment, which I would guess would have be somewhere under 18 percent, if the ME2 stats are to be believed. Among adults aged 50 and older, 27% of males report playing video games, while 30% of females in this age range report doing so. Females also accounted for 69% of gamers playing family/farm simulation games, like The Sims. Female gamers show the smallest preference for sports games, making up only 2% of people playing games within the genre. "There was this sense in the air of, things are changing and there are more games starring women announced, et cetera, et cetera," Sarkeesian said. Monday was National Video Games Day, so YouPorn ranked the female video game characters most searched on their site. Click the button to get in touch. Nevertheless, leveraging the influence of YouTube gamers presents a viable avenue to reach female consumers. Fifty-two percent of newly announced games utilize a system that lets players select specific characters or genders. Using the data we have from over 270,000 gamers, we’ve put together some findings on the percentage of female gamers across game genres. The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers. . of females under 30 reported that they play video games while 72% of males under 30 were video game players. The average female gamer is 36 years-old. Approximately 63% of mobile gamers are female, outweighing male mobile gamers (37%). Women are much more likely than men to utilize the insight of friends and family when looking for a new game. Female gamers are an extremely popular subgroup on YouTube. Modern video games have improved this issue but still include sexist features in certain video game titles, as well as the community of female gamers being left out and harassed for playing … Females within video games ... female characters and look whether there is any differentiation among them. 33% of the U.S. gaming community consists of adult females. On their own, these statistics aren't bad or good; they're simply facts. 21 million users are subscribed to YouTube’s top 10 female gamers. Topics video games. As it turned out, at E3 2015, just 9 percent of new games starred women, while 32 percent had men in the leading role. Let's collaborate on influencer marketing and social media stories. These are merely distractions, and they often under serve a character with hidden depths. Females comprise 30% of YouTube Gaming audiences. Studies have consistently shown that at least since the 1990s, the percentage of female characters in video games has remained steady at around 15%. (Characters whose names are bolded here are iconic characters) 1. See the 11 female gamer statistics relevant to marketers today: Female gamers are a growing consumer group interested in both games and gaming influencers. The player character, which may be male or female, is able to romance all the companions in the Romance option, however in the Saints Row series the Caucasian female protagonist voiced by Katie Semine and Laura Bailey would appear to be bisexual as her dialogue shows that she is attracted to females and males, all other protagonists dialogue is heterosexual by default. Teresa Lynch, a media communications researcher at Indiana University, completed a doctoral project where she evaluated 571 playable female characters in video games released from 1989 to 2014. These trends are encouraging and great, but they're not, hopefully, the end of anything.". In 2017, 49% of females under 30 reported that they play video games while 72% of males under 30 were video game players. According to Feminist Frequency, 109 games debuted at E3 … Pass along your details so we can collaborate for future campaigns. 30% of U.S. gamers are women between the ages of 18 and 35. 2/3 of female gamers watch YouTube Gaming content to relate to other people. In its essence it will try to see whether all women in gaming are portrayed the same way or is there a difference based on what role they play. A study comparing U.S. computer and video game users from 2006 to 2018 found that women currently make up 45% of all U.S. gamers. 39% of female gamers seek the advice of family or friends when looking for a new game, compared to only 27% of male gamers. The gender ratio differs significantly … WOW, what a selection of female video game characters. A study investigating gaming audiences found that in a sample of more than 2,000 people watching YouTube gaming videos, 30% were female. The gaming industry has grown significantly in the past few years, in part due to the rise of mobile games, virtual reality, YouTube gaming videos, and livestream gaming platforms like Twitch and Caffeine. 2018 report found that the average age of female video gamer players is 36 (37 in 2017) while male gamers averaged 32 years-old (35 in 2017). Lia Shelesh, better known as SSSniperWolf, started creating gaming videos in 2013 and maintains more than 6.2 million subscribers, more than any other female gamer on YouTube. The rise of gaming has also been accompanied by a notable increase in female gamers. Nearly 70% of match 3 and simulation game players are women. The images and roles of female characters in video games send a powerful message that can influence the underlying attitudes of gamers. Women make up 45% of U.S. gamers. A study examining game genre preference found that of the gamers playing match 3 games, like Best Fiends, 69% are female. Let us create a custom campaign to fit your brand's unique needs. According to the report, 5 percent of games featured exclusively female protagonists this year whereas 22 percent featured exclusively male protagonists. 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